Game theory
The beginnings of the game theory was originated in 1944, when the book called The Game Theory and Economic Behavior by John von Neumann by Oskar Morgenstern was writen.
References
ŠALAMON, By Tomáš. Design of agent-based models: developing computer simulations for a better understanding of social processes. Editor Noam Nisan. Řepín-Živonín: Tomáš Bruckner, 2011, xxi, 754 s. ISBN 978-809-0466-111. Algorithmic game theory. Editor Noam Nisan. Cambridge: Cambridge University Press, 2007, xxi, 754 s. ISBN 978-0-521-87282-9.