Difference between revisions of "Self-service gas station"

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We communicated with the nearest fuel supplier that meets our conditions. Because our station is located within a distance of 35 km from the headquarters of the supplier, the price per delivery is included in the price of fuel. Our supplier is company Albeva Morava s.r.o.. Our conditions were: price for delivery included in price of fuel and just in time delivery with continuous replenishment of fuel. The idea is that the station software will detect low fuel level and alert our supplier who then begins the process of delivery of the fuel. We were asured that our station software can send email or it can be connected to ERP-like system of various suppliers. Email variant was enough for our suplier and further terms would be specified in the contract. So we found another question...what level of fuel should warn our supplier due to the variable cost for the supply of different quantities of fuel?
 
We communicated with the nearest fuel supplier that meets our conditions. Because our station is located within a distance of 35 km from the headquarters of the supplier, the price per delivery is included in the price of fuel. Our supplier is company Albeva Morava s.r.o.. Our conditions were: price for delivery included in price of fuel and just in time delivery with continuous replenishment of fuel. The idea is that the station software will detect low fuel level and alert our supplier who then begins the process of delivery of the fuel. We were asured that our station software can send email or it can be connected to ERP-like system of various suppliers. Email variant was enough for our suplier and further terms would be specified in the contract. So we found another question...what level of fuel should warn our supplier due to the variable cost for the supply of different quantities of fuel?
  
−
Diesel delivery: [ l ]   
+
Fuel delivery (price for diesel): [ l ]   
 
    
 
    
  
Line 74: Line 74:
  
 
 
−
Petrol delivery: [ l ]     
+
Fuel delivery (price for petrol): [ l ]     
  
 
10001 -15000 :           34,03 [ CZK ]
 
10001 -15000 :           34,03 [ CZK ]
Line 174: Line 174:
 
'''Total gross margin 51620,66 CZK per day.'''
 
'''Total gross margin 51620,66 CZK per day.'''
  
−
== Can we make our net margin sufficiently high to beat our fexed cost? ==
+
== Can we make our net margin sufficiently high to beat our fixed cost? ==
  
 
The first thing we have say is that we can not have such high prices as Benzina. People will not believe the new technology and will rely on traditional methods. People will not believe the new technology and will rely on traditional methods. The only attraction for them will therefore price and quality of service.
 
The first thing we have say is that we can not have such high prices as Benzina. People will not believe the new technology and will rely on traditional methods. People will not believe the new technology and will rely on traditional methods. The only attraction for them will therefore price and quality of service.
Line 243: Line 243:
  
 
= '''GREAT OPTIMIST'''
 
= '''GREAT OPTIMIST'''
 +
 
- average 600 customers per day
 
- average 600 customers per day
 +
 
- huge peak 05:00 - 11:00 + 15:00 - 17:00
 
- huge peak 05:00 - 11:00 + 15:00 - 17:00
 +
 +
- 2 fuel tanks
 +
  
 
We surely need to keep customer satisfaction on the highest level possible. That mean no queues and low prices.  
 
We surely need to keep customer satisfaction on the highest level possible. That mean no queues and low prices.  
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There were also a great number of angry customers that leave. 94 that wanted diesel and 84 that wanted petrol....result? = '''NOT OPTIMAL'''
 
There were also a great number of angry customers that leave. 94 that wanted diesel and 84 that wanted petrol....result? = '''NOT OPTIMAL'''
  
−
Now lets try '''2 fuel dispensers'''.
+
 
 +
 
 +
 
 +
 
 +
Now lets try '''2 fuel dispensers'''. ( + 400 000 CZK for fuel dispenser and asphalt road)
 +
 
 +
 
 +
 
 +
 
  
 
[[File:optimista3.jpeg]]
 
[[File:optimista3.jpeg]]
 +
 +
[[File:optimista4.jpg]]
 +
 +
 +
'''Generaly the result is not bad. We managed to lower the number of angry customers to total 6. But it is still not perfect. Customers are waiting too long for dispenser and their "visit rate" could decrease in time.'''
 +
 +
 +
 +
 +
Lets try '''3 fuel dispensers.'''  ( + 800 000 CZK for fuel dispenser and asphalt road)
 +
 +
 +
 +
[[File:optimista5.jpg]]
 +
 +
[[File:optimista6.jpg]]
 +
 +
 +
'''Optimal result. No angry customers. Customers are not waiting for a long time. Lets do math and se how is this scenario profitable:'''
 +
 +
 +
'''a) miracle - diesel 36,00 CZK  and petrol 35,60 CZK'''
 +
 +
Litres of fuel sold:
 +
* 12 516 litres of diesel
 +
* 8 344 litres of petrol
 +
 +
 +
'''Net margin (diesel + petrol):''' 35099,25628 CZK
 +
 +
Monthly income: 1052977,688 CZK
 +
 +
= '''PROFITABLE FOR EVERY LOAN VARIANT'''
 +
 +
 +
'''b) attractive price - diesel 35,10 and petrol 34,70'''
 +
 +
Litres of fuel sold:
 +
* 12 516 litres of diesel
 +
* 8 344 litres of petrol
 +
 +
 +
'''Net margin (diesel + petrol):''' 16511,41927 CZK
 +
 +
Monthly income: 495342,578 CZK
 +
 +
= '''PROFITABLE FOR EVERY LOAN VARIANT'''
 +
 +
 +
 +
 +
== Scenario 2 ==
 +
= '''BENZINA LIKE'''
 +
 +
- average 500 customers per day
 +
 +
- huge peak 05:00 - 11:00 + 15:00 - 17:00
 +
 +
- 2 fuel tanks
 +
 +
 +
 +
Lets assume that we can due to lower prices estabilish the same "visit ratio" as Benzina. To do this we need to keep the customer satisfaction on high level. That mean no queues, short waiting time and low prices.
 +
 +
We will start with 1 fuel dispenser.
 +
 +
[[File:benzina1.jpg]]
 +
 +
[[File:benzina2.jpg]]
 +
 +
 +
Barely optimal. One fuel dispenser is simply not enough.
 +
 +
 +
Lets try '''2 fuel dispensers'''. ( + 400 000 CZK for fuel dispenser and asphalt road)
 +
 +
 +
[[File:benzina3.jpg]]
 +
 +
[[File:benzina4.jpg]]
 +
 +
As we can see, we are getting closer to optimal state. There are 504 customers in the system and 8 customers max waiting for fuel dispenser. No one leaves due to angrer of waiting. That is practicaly real situation in rush hour. But still customer who is waiting for 9,2 minutes have to be pretty frustrated. For the sake of future profit we need to be more open and flexible to the needs of our clients.
 +
 +
 +
 +
Now we add one more fuel dispenser. Total number = 3.  ( + 800 000 CZK for fuel dispenser and asphalt road)
 +
 +
 +
 +
[[File:benzina5.jpg]]
 +
 +
[[File:benzina6.jpg]]
 +
 +
 +
 +
'''In this case we achieved optimal state. There are max 3 customers waiting in the queue for max 3,4 minutes. No one leaves with anger and 3 minutes of waiting is a reasonable amount of time spent on wainting for cheap petrol or diesel. Lets find out if the scenario is profitable'''
 +
 +
 +
 +
'''a) high prices - diesel 36,00 CZK and petrol 35,60 CZK'''
 +
 +
Litres of fuel sold:
 +
 +
* 10521 litres of diesel
 +
 +
* 7014 litres of petrol
 +
 +
 +
'''Net margin (diesel + petrol):''' 29504,57617 CZK
 +
 +
 +
Monthly income: 885137,2851 CZK
 +
 +
= '''PROFITABLE FOR EVERY LOAN VARIANT'''
 +
 +
 +
 +
'''b) attractive price - diesel 35,10 and petrol 34,70'''
 +
 +
Litres of fuel sold:
 +
 +
* 10521 litres of diesel
 +
 +
* 7014 litres of petrol
 +
 +
 +
'''Net margin (diesel + petrol):''' 13879,56552 CZK
 +
 +
 +
Monthly income: 416386,9657 CZK
 +
 +
= '''PROFITABLE FOR EVERY LOAN VARIANT'''
 +
 +
 +
 +
'''Remember our fixed costs:'''
 +
 +
 +
'''Variant 5.5'''
 +
 +
 +
139 438,48 + 35 000 = 174 438,48 CZK
 +
 +
 +
'''Varian 6'''
 +
 +
 +
81 044,97 + 35 000 = 116 044,97 CZK
 +
 +
 +
'''Variant 6,5'''
 +
 +
 +
63 590,84 + 35 000 = 98 590,84 CZK
 +
 +
 +
 +
So as you can see we are getting closer to a state of non profitable environment. In Scenario 3 I am gonna show you the case with most accurate number of customers.
 +
 +
== Scenario 3 ==
 +
= '''THE MOST LIKELY'''
 +
 +
- average 250 customers per day
 +
 +
- peak 05:00 - 11:00 + 15:00 - 17:00
 +
 +
- 2 fuel tanks
 +
 +
- low prices
 +
 +
 +
This scenario is example of how it is gonna most likely be after starting our business. Customers wont believe this new technology and the will prefer traditional ways of refueling thier vehicles. The only possible way how to achieve at least a few hundred customers a day is to lower our prices bellow prices of our rivals. Since we have so little customers lets start again with 1 fuel dispenser and I think that we wont need more than 2.
 +
 +
 +
 +
[[File:mostlikely1.jpg]]
 +
 +
[[File:mostlikely2.jpg]]
 +
 +
 +
As we can see the solution with one fuel dispenser is not optimal. The are 10 customers average that leave due to anger of waiting too long. We can also think off the efect of seeing 6 cars in the queue. If it was my call I would probably leave. So we need at least one more fuel dispenser.
 +
 +
 +
 +
'''2 fuel dispensers'''  ( + 400 000 CZK for fuel dispenser and asphalt road)
 +
 +
 +
[[File:mostlikely3.jpg]]
 +
 +
[[File:mostlikely4.jpg]]
 +
 +
 +
 +
 +
'''Now we have 4 customers max waiting in the queue for max 5,5 minutes. That is not indeed bad. Due the fact that we need to keep our costs low we will stick with 2 dispensers. Third one would probably lower the waiting time to 2-3 minutes but I assume that every potentional customer in this scenario is atracted by low price pro gas and wiling to wait for 5,5 minutes to get his cheap gas.
 +
'''
 +
 +
 +
 +
'''a) low prices - diesel 35,10 and petrol 34,70'''
 +
 +
Litres of fuel sold:
 +
 +
* 5271 litres of diesel
 +
 +
* 3514 litres of petrol
 +
 +
 +
'''Net margin (diesel + petrol) per day:''' 6953,634624 CZK
 +
 +
 +
Monthly income: 208609,0387 CZK
 +
 +
 +
= '''PROFITABLE FOR EVERY LOAN VARIANT'''
 +
 +
 +
 +
'''b) attractive price - diesel 34,60 and petrol 34,20'''
 +
 +
Litres of fuel sold:
 +
 +
* 5271 litres of diesel
 +
 +
* 3514 litres of petrol
 +
 +
 +
'''Net margin (diesel + petrol) per day:''' 2604,690654 CZK
 +
 +
 +
Monthly income: 78140,71961 CZK
 +
 +
= '''NOT PROFITABLE FOR EVERY LOAN VARIANT'''
 +
 +
 +
 +
'''So what is profitable for us, what loan variant we can choose?'''
 +
 +
 +
We need 6 900 000 CZK for realization of this scenario.
 +
 +
Lets see our fixed costs:
 +
 +
 +
 +
'''Variant 5.5'''
 +
 +
 +
131 798,02 + 35 000 = 166 798,02 CZK
 +
 +
 +
'''Varian 6'''
 +
 +
 +
76 604,15 + 35 000 = 111 604,15 CZK
 +
 +
 +
'''Variant 6,5'''
 +
 +
 +
60 106,41 + 35 000 = 95 106,41 CZK
 +
 +
 +
In this case we have no other option than raise of our prices to level when we earn at least 95 104,41 CZK a month.
  
 
=Results=
 
=Results=
 +
 +
 +
I discovered that in any case there will be always 2 fuel tanks. We want to keep our prices low as possible so we would take 20000 litres of gas every time. It is also not good for the business to have only on fuel dispenser. Two would be enough for cases with lower number of customers. I can say that for more than 350 customers per day we would need 3 fuel dispensers to keep our customers satisfied.
 +
 +
 +
'''Scenario 1  =  PROFITABLE'''
 +
 +
 +
'''Scenario 2  =  PROFITABLE'''
 +
 +
 +
'''Scenario 3  =  NON PROFITABLE with low prices'''
 +
 +
 +
 +
As we can see from results of scenario 1 & 2 if we can sustain high number of customers and reasonable prices we can expect great profit from realization of this project. But I am reasonably pessimistic so I think that real number of cutomers per day would be around 250 with low prices of our petrol and diesel. Unfortunately low prices don´t bring us large profit, and we could get to the point where our project is not profitable anymore. From scenario 3 results I know that if I use prices that would be already low for Benzina or other gas stations I can make nice profit. Bud this case in not so easy. Self-service gas station is a new technology tested and running sufficiently in western countries. So I can expect low confidence of Czech customers and no will to try this technology. For this reason the price must be low asi possible.
 +
 +
 +
'''So how low could be the price to make at least some profit?'''
 +
 +
Lets assume that difference between petrol and diesel must be at least 0,40 CZK. That is the situation on gas market. We now that prices 34,60 and 34,20 would make loss of 20 000 CZK a month. Now we can try add 0,10 CZK to prices of petrol and diesel and see if we can make profit.
 +
 +
 +
Diesel: 34,60 CZK
 +
 +
Petrol: 34,20 CZK
 +
 +
Net margin per day: 2604,690654 CZK
 +
 +
Monthly income: 78140,71961 CZK
 +
 +
 +
= NOT PROFITABLE
 +
 +
 +
Diesel: 34,70 CZK
 +
 +
Petrol: 34,30 CZK
 +
 +
Net margin per day: 3474,479448 CZK
 +
 +
Monthly income: 104234,3834 CZK
 +
 +
 +
= PROFITABLE FOR 15y LOAN
 +
 +
 +
Diesel: 34,80 CZK
 +
 +
Petrol: 34,40 CZK
 +
 +
Net margin per day: 4344,268242 CZK
 +
 +
Monthly income: 130328,0472 CZK
 +
 +
 +
= PROFITABLE FOR 15y LOAN and 10y LOAN
 +
 +
 +
Diesel: 34,90 CZK
 +
 +
Petrol: 34,50 CZK
 +
 +
Net margin per day: 5214,057036 CZK
 +
 +
Monthly income: 156421,7111 CZK
 +
 +
 +
= PROFITABLE FOR 15y LOAN and 10y LOAN
 +
 +
 +
Diesel: 35,00 CZK
 +
 +
Petrol: 34,60 CZK
 +
 +
Net margin per day: 6083,84583 CZK
 +
 +
Monthly income: 182515,3749 CZK
 +
 +
 +
= PROFITABLE FOR ALL LOAN VARIANTS
  
 
=Conclusion=
 
=Conclusion=
 +
 +
 +
Simprocess proved me that it is a powerful tool to simulate this situation. Thanks to the simulation I was able to set the number od fuel dispenser to right value to keep customer satisfaction. It also showed me aproximately the time for waiting in the queue and simplify my calculations of fuel sold.
 +
 +
 +
I proved that under certain circumstances this project is well realizable. But there is so many factors that can be added to simulation or project itself. For example selling a destiled water or washer mixure. But to calculate every possibility would take days and weeks. I think that this project would be an excellent topic for the bachelor thesis but with every possibility it is just too big for purposes of this course.
 +
 +
 +
 +
 +
Would I start this project with the information I have gained by simulation?
 +
 +
 +
No I probably wont. The simulation provided me one incredibly valuable information. And that was the whole reason of this simulation. '''This project is under certain circumstances profitable''' and it shloud be considered for future business. But for doing this I would need more information, oppinions of professionals, business plan and permits and reports from various local authorities. Than I would make more calculations, more complex simulations in SimProcess and than I would start the business.
  
 
=Code=
 
=Code=
 +
 +
 +
[[File:benzina.spm]]
 +
 +
[[File:optimist.spm]]
 +
 +
[[File:realistic.spm]]
 +
 +
[[File:reports.rar]]

Latest revision as of 20:03, 25 January 2014

  • Project name: Self-service gas station
  • Class: 4IT496 Simulation of Systems (WS 2013/2014)
  • Author: Bohuslav Dvorský
  • Model type: Descrete-event simulation
  • Software used: SimProcess

Introduction

In Western countries becoming increasingly popular self-service gas stations - a station where is no staff, but only machine that after the payment distribute fuel or other goods like mix washed, distilled water etc… With my friend we were thinking about a similar concept in the Czech conditions and realistically began to explore the possibility of implementation of the business plan. We contacted fuel distributor, manufacturer that would provide us station infrastructure (fuel tank, tubes, software, fuel dispenser…), directorate for roads and highways, a construction company that would build asphalt road connector, many banks for best offer of cashless payment and business loan and more other institutes. So we got estimate price of everything we need for construction of self-service gas station including payment for permissions from different authorities. Thanks acquaintances of my friend, we also have actual data from the gas station standing on the same path where we would like to build our station. It is the Benzina gas station and we have data like average number of cars on the station, average liters of fuel tanked, ration of diesel, petrol and LPG.


Problem definition

Can be this project profitable? As we discovered, more than 50% of people use credit card to pay the fuel. Unfortunately banks for companies like ours charge a fee for their services in the amount of 1.48% of the total. This finding is very frustrating simply because the margin for fuel out of a large network of filling stations is about 2 CZK per liter. This finding is very frustrating simply because the margin for fuel out of a large network of filling stations is about 2 CZK per liter. So most of the revenue is likely to be cash payments or loyalty card payments. Thanks to the self-service station, we can eliminate the cost of human factor, main building or restrooms. But when considering starting a new business we muse take a loan in the amount of almost 100% of the capital. We must also include the cost of bank loan, electricity, internet and maintenance of the station.

I believe that in certain circumstances the project is profitable. My job is to find the conditions under which self-service station made ​​a profit and paid itself.

What do we know?

As I stated in the introduction, we have obtained all the information to which we could get and made ​​contact with the fuel supplier.


  • The lowest possible price for the station: [ CZK ] 3000000
  • Price for another dispenser / connection to the system: [ CZK ] 250000
  • Price for a split tank with diesel / petrol: [ CZK ] 800000
  • Price for road connector in the chosen location: [ CZK ] 1500000
  • Price for the parcel: [ CZK ] 500000
  • Monthly fixed costs - electricity, internet, maintenance: [ CZK ] 35000
  • The cost of a dispenser - asphalt road: [ CZK ] 200000
  • Capacity of the tank: [ l ] 15000


- basic type of station (lowest possible price) include: Fuel tank, fuel dispenser (diesel/petrol), infrastructure, asphalt road, software...everything needed for running the station

- split tank: fuel tank is divided into two sections - 7500 litres of diesel and petrol


  • Average number of customers: 502
  • Average litres of fuel tanked: 35
  • Diesel/Petrol tanked ratio: 60% / 40%
  • Payments ratio - credit card/cash/loyalty card: 67% / 14% / 19%
  • Fee for credit card payment: 1.48% of total amount


We obtained this data from the employee of Benzina gas station in Šterbnerk. This gas station is situated in the same locality as our fictive gas station so we can label this data as relevant for us.

LPG can be refueled only by trained personnel which for this type of station is unacceptable.


Fuel supplier

We communicated with the nearest fuel supplier that meets our conditions. Because our station is located within a distance of 35 km from the headquarters of the supplier, the price per delivery is included in the price of fuel. Our supplier is company Albeva Morava s.r.o.. Our conditions were: price for delivery included in price of fuel and just in time delivery with continuous replenishment of fuel. The idea is that the station software will detect low fuel level and alert our supplier who then begins the process of delivery of the fuel. We were asured that our station software can send email or it can be connected to ERP-like system of various suppliers. Email variant was enough for our suplier and further terms would be specified in the contract. So we found another question...what level of fuel should warn our supplier due to the variable cost for the supply of different quantities of fuel?

Fuel delivery (price for diesel): [ l ]


10001 -15000 : 34,48 [ CZK ]

15001 - 20000 : 34,24 [ CZK ]

20001 - X : 33,81 [ CZK ]


Fuel delivery (price for petrol): [ l ]

10001 -15000 : 34,03 [ CZK ]

15001 - 20000 : 33,91 [ CZK ]

20001 - X : 33,79 [ CZK ]


Location

A parcel of size aproximately 1600 square metres. Price for metre square is 300 CZK. This parcel is situated on the main way from Šternberk to Opava and also to Poland. So there are plenty of cars heading to Poland or to Opava.

Lokace.jpg

Method

Lets start with simple math. We know that Benzina has aproximately 502 customers per day and they tank 35 litres per average. That is 17570 litres per day and divided with diesel/petrol ratio we get 7028 litres of petrol and 10542 litres of diesel. With fuel divided to petrol and diesel we can now calculate the costs of fuel.


We have three variants due to volume of petrol delivery:


Variant A : 10001 - 15000 litres

Diesel cost: 363488,16 [ CZK ]

Petrol cost: 239162,84 [ CZK ]

Variant B : 150001 - 20000 litres

Diesel cost: 360958,08 [ CZK ]

Petrol cost: 238319,48 [ CZK ]

Variant C : 20001 - X litres

Diesel cost: 356425,02 [ CZK ]

Petrol cost: 237476,12 [ CZK ]


After consulting with a financial advisor from Fincentrum.cz I was told that it is possible to get a business loan with an interest rate of around 5.5% for 5 years, 6% loan for 10 years and 6.5% for 15 years. So lets sum what we know about our fixed costs and cost for building the station. We consider the smallest possible size of the company.

  • 3 000 000 CZK - complete system
  • 800 000 CZK - aditional fuel tank (if capacity is 15000 litres and Benzina sell 17000 litres per day we sure need one more)
  • 500 000 CZK - parcel
  • 1 500 000 CZK- road connector
  • 700 000 CZK - savings

Total = 6 500 000 CZK


Now we can calculate monthly installment.

5,5% interest rate - 5y loan

= 124 157,55 CZK

6% interest rate - 10y loan

= 72 163,33 CZK

6,5% interest rate - 15y loan

= 56 621,98 CZK


And with monthly installments we can define total fixed costs:

Variant 5.5

  • 124 157,55 + 35 000 = 159 157,55 CZK

Varian 6

  • 72 163,33 + 35 000 = 107 163,33 CZK

Variant 6,5

  • 56 621,98 + 35 000 = 91 621,98 CZK


We have estabilished that for profit we must make more money than our fixed costs

How much does Benzina earn?

- price for their diesel is 36,90 and price for petrol is 36,50

- we dont know anything about their fee for credit card payment - it sure be lower than ours

- we dont know anything about their price for fuel from supplier - it sure be lower than ours but now we assume our prices


But with numbers above we can say that their gross margin for diesel is 32574,78 CZK and gross margin for petrol is 19045,88 CZK.

Total gross margin 51620,66 CZK per day.

Can we make our net margin sufficiently high to beat our fixed cost?

The first thing we have say is that we can not have such high prices as Benzina. People will not believe the new technology and will rely on traditional methods. People will not believe the new technology and will rely on traditional methods. The only attraction for them will therefore price and quality of service.

Lets assume that we set prices to 36,00 for diesel and 35,60 for petrol and values from our example. It is gonna to be profitable?

  • net margin for diesel: gross margin - bank fees = 19323,73901 CZK
  • net margin for petrol: gross margin - bank fees = 10239,72853 CZK
  • total margin per day = 29563,46754 CZK


It seems like this project is profitable. But this is only simple math. The is no guarantee that this station would have so many customers even with lower prices. Also we have only one fuel dispenser so there will we definitely queue and angry drivers will leave after few minutes and never come back. So that is what I am gonna simulate.

Method of this simulation is to use SimProcess to create virtual gas station and simulate diferent conditions to achieve real results

So there will different number of customers every time, different number of fuel dispensers and different price.

Model

Stages

  • Arrival
  • Fueling
  • Exit

Entities

  • Customer

Resources

  • fuel dispenser
  • diesel
  • petrol


Arrival stage

Thanks to data from Benzina, we know when peaks occur. So we can estabilish a generator that will provide us customers according to real data. There are 6 different time perionds with different "breed rate".

Arrival.jpg


Fueling stage

This stage compose of Branch that divide customers to those who tank diesel and those who tank petrol. There is Delay that is simulating the fueling proces. We measured that ordinary person is done with fueling and payment in Nor(140,20). This Delay also provide us the possibily to simulate angry customers who are leaving after 10 minutes of waiting. There is also Get Resource process that simulate fueling of petrol or diesel. Everytime when customer needs to refuel he needs the fuel dispenser. There is limited number of fuel dispensers and their release is controled by Release Resource proces.

Divide.jpeg


Exit stage

Nothing special.



Scenario 1

= GREAT OPTIMIST

- average 600 customers per day

- huge peak 05:00 - 11:00 + 15:00 - 17:00

- 2 fuel tanks


We surely need to keep customer satisfaction on the highest level possible. That mean no queues and low prices.

Lets try it with one fuel dispenser.


Optimista.jpg -

As you can see in one day visited station 601 customers. Unfortunately, it queues up to 14 customers and there were moments when the customer waited longer than 10 minutes. -

Optimista2.jpg

-

There were also a great number of angry customers that leave. 94 that wanted diesel and 84 that wanted petrol....result? = NOT OPTIMAL



Now lets try 2 fuel dispensers. ( + 400 000 CZK for fuel dispenser and asphalt road)



Optimista3.jpeg

Optimista4.jpg


Generaly the result is not bad. We managed to lower the number of angry customers to total 6. But it is still not perfect. Customers are waiting too long for dispenser and their "visit rate" could decrease in time.



Lets try 3 fuel dispensers. ( + 800 000 CZK for fuel dispenser and asphalt road)


Optimista5.jpg

Optimista6.jpg


Optimal result. No angry customers. Customers are not waiting for a long time. Lets do math and se how is this scenario profitable:


a) miracle - diesel 36,00 CZK and petrol 35,60 CZK

Litres of fuel sold:

  • 12 516 litres of diesel
  • 8 344 litres of petrol


Net margin (diesel + petrol): 35099,25628 CZK

Monthly income: 1052977,688 CZK 

= PROFITABLE FOR EVERY LOAN VARIANT


b) attractive price - diesel 35,10 and petrol 34,70

Litres of fuel sold:

  • 12 516 litres of diesel
  • 8 344 litres of petrol


Net margin (diesel + petrol): 16511,41927 CZK

Monthly income: 495342,578 CZK 

= PROFITABLE FOR EVERY LOAN VARIANT



Scenario 2

= BENZINA LIKE

- average 500 customers per day

- huge peak 05:00 - 11:00 + 15:00 - 17:00

- 2 fuel tanks


Lets assume that we can due to lower prices estabilish the same "visit ratio" as Benzina. To do this we need to keep the customer satisfaction on high level. That mean no queues, short waiting time and low prices.

We will start with 1 fuel dispenser.

Benzina1.jpg

Benzina2.jpg


Barely optimal. One fuel dispenser is simply not enough.


Lets try 2 fuel dispensers. ( + 400 000 CZK for fuel dispenser and asphalt road)


Benzina3.jpg

Benzina4.jpg

As we can see, we are getting closer to optimal state. There are 504 customers in the system and 8 customers max waiting for fuel dispenser. No one leaves due to angrer of waiting. That is practicaly real situation in rush hour. But still customer who is waiting for 9,2 minutes have to be pretty frustrated. For the sake of future profit we need to be more open and flexible to the needs of our clients.


Now we add one more fuel dispenser. Total number = 3. ( + 800 000 CZK for fuel dispenser and asphalt road)


Benzina5.jpg

Benzina6.jpg


In this case we achieved optimal state. There are max 3 customers waiting in the queue for max 3,4 minutes. No one leaves with anger and 3 minutes of waiting is a reasonable amount of time spent on wainting for cheap petrol or diesel. Lets find out if the scenario is profitable


a) high prices - diesel 36,00 CZK and petrol 35,60 CZK

Litres of fuel sold:

  • 10521 litres of diesel
  • 7014 litres of petrol


Net margin (diesel + petrol): 29504,57617 CZK


Monthly income: 885137,2851 CZK 

= PROFITABLE FOR EVERY LOAN VARIANT


b) attractive price - diesel 35,10 and petrol 34,70

Litres of fuel sold:

  • 10521 litres of diesel
  • 7014 litres of petrol


Net margin (diesel + petrol): 13879,56552 CZK


Monthly income: 416386,9657 CZK 

= PROFITABLE FOR EVERY LOAN VARIANT


Remember our fixed costs:


Variant 5.5


139 438,48 + 35 000 = 174 438,48 CZK


Varian 6


81 044,97 + 35 000 = 116 044,97 CZK


Variant 6,5


63 590,84 + 35 000 = 98 590,84 CZK


So as you can see we are getting closer to a state of non profitable environment. In Scenario 3 I am gonna show you the case with most accurate number of customers.

Scenario 3

= THE MOST LIKELY

- average 250 customers per day

- peak 05:00 - 11:00 + 15:00 - 17:00

- 2 fuel tanks

- low prices


This scenario is example of how it is gonna most likely be after starting our business. Customers wont believe this new technology and the will prefer traditional ways of refueling thier vehicles. The only possible way how to achieve at least a few hundred customers a day is to lower our prices bellow prices of our rivals. Since we have so little customers lets start again with 1 fuel dispenser and I think that we wont need more than 2.


Mostlikely1.jpg

Mostlikely2.jpg


As we can see the solution with one fuel dispenser is not optimal. The are 10 customers average that leave due to anger of waiting too long. We can also think off the efect of seeing 6 cars in the queue. If it was my call I would probably leave. So we need at least one more fuel dispenser.


2 fuel dispensers ( + 400 000 CZK for fuel dispenser and asphalt road)


Mostlikely3.jpg

Mostlikely4.jpg



Now we have 4 customers max waiting in the queue for max 5,5 minutes. That is not indeed bad. Due the fact that we need to keep our costs low we will stick with 2 dispensers. Third one would probably lower the waiting time to 2-3 minutes but I assume that every potentional customer in this scenario is atracted by low price pro gas and wiling to wait for 5,5 minutes to get his cheap gas.


a) low prices - diesel 35,10 and petrol 34,70

Litres of fuel sold:

  • 5271 litres of diesel
  • 3514 litres of petrol


Net margin (diesel + petrol) per day: 6953,634624 CZK


Monthly income: 208609,0387 CZK 


= PROFITABLE FOR EVERY LOAN VARIANT


b) attractive price - diesel 34,60 and petrol 34,20

Litres of fuel sold:

  • 5271 litres of diesel
  • 3514 litres of petrol


Net margin (diesel + petrol) per day: 2604,690654 CZK


Monthly income: 78140,71961 CZK 

= NOT PROFITABLE FOR EVERY LOAN VARIANT


So what is profitable for us, what loan variant we can choose?


We need 6 900 000 CZK for realization of this scenario.

Lets see our fixed costs:


Variant 5.5


131 798,02 + 35 000 = 166 798,02 CZK


Varian 6


76 604,15 + 35 000 = 111 604,15 CZK


Variant 6,5


60 106,41 + 35 000 = 95 106,41 CZK


In this case we have no other option than raise of our prices to level when we earn at least 95 104,41 CZK a month.

Results

I discovered that in any case there will be always 2 fuel tanks. We want to keep our prices low as possible so we would take 20000 litres of gas every time. It is also not good for the business to have only on fuel dispenser. Two would be enough for cases with lower number of customers. I can say that for more than 350 customers per day we would need 3 fuel dispensers to keep our customers satisfied.


Scenario 1 = PROFITABLE


Scenario 2 = PROFITABLE


Scenario 3 = NON PROFITABLE with low prices


As we can see from results of scenario 1 & 2 if we can sustain high number of customers and reasonable prices we can expect great profit from realization of this project. But I am reasonably pessimistic so I think that real number of cutomers per day would be around 250 with low prices of our petrol and diesel. Unfortunately low prices don´t bring us large profit, and we could get to the point where our project is not profitable anymore. From scenario 3 results I know that if I use prices that would be already low for Benzina or other gas stations I can make nice profit. Bud this case in not so easy. Self-service gas station is a new technology tested and running sufficiently in western countries. So I can expect low confidence of Czech customers and no will to try this technology. For this reason the price must be low asi possible.


So how low could be the price to make at least some profit?

Lets assume that difference between petrol and diesel must be at least 0,40 CZK. That is the situation on gas market. We now that prices 34,60 and 34,20 would make loss of 20 000 CZK a month. Now we can try add 0,10 CZK to prices of petrol and diesel and see if we can make profit.


Diesel: 34,60 CZK

Petrol: 34,20 CZK

Net margin per day: 2604,690654 CZK

Monthly income: 78140,71961 CZK 


= NOT PROFITABLE


Diesel: 34,70 CZK

Petrol: 34,30 CZK

Net margin per day: 3474,479448 CZK

Monthly income: 104234,3834 CZK 


= PROFITABLE FOR 15y LOAN


Diesel: 34,80 CZK

Petrol: 34,40 CZK

Net margin per day: 4344,268242 CZK

Monthly income: 130328,0472 CZK 


= PROFITABLE FOR 15y LOAN and 10y LOAN


Diesel: 34,90 CZK

Petrol: 34,50 CZK

Net margin per day: 5214,057036 CZK

Monthly income: 156421,7111 CZK 


= PROFITABLE FOR 15y LOAN and 10y LOAN


Diesel: 35,00 CZK

Petrol: 34,60 CZK

Net margin per day: 6083,84583 CZK

Monthly income: 182515,3749 CZK 


= PROFITABLE FOR ALL LOAN VARIANTS

Conclusion

Simprocess proved me that it is a powerful tool to simulate this situation. Thanks to the simulation I was able to set the number od fuel dispenser to right value to keep customer satisfaction. It also showed me aproximately the time for waiting in the queue and simplify my calculations of fuel sold.


I proved that under certain circumstances this project is well realizable. But there is so many factors that can be added to simulation or project itself. For example selling a destiled water or washer mixure. But to calculate every possibility would take days and weeks. I think that this project would be an excellent topic for the bachelor thesis but with every possibility it is just too big for purposes of this course.



Would I start this project with the information I have gained by simulation?


No I probably wont. The simulation provided me one incredibly valuable information. And that was the whole reason of this simulation. This project is under certain circumstances profitable and it shloud be considered for future business. But for doing this I would need more information, oppinions of professionals, business plan and permits and reports from various local authorities. Than I would make more calculations, more complex simulations in SimProcess and than I would start the business.

Code

File:Benzina.spm

File:Optimist.spm

File:Realistic.spm

File:Reports.rar

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